GUEST POST: Jessica Draper on Die Antwoord

Member of Die Antwoord pose wth a bear skin rug, giant joint and glass.

South African hiphop group Die Antwoord (All images: artist website)

Today’s post comes from ridiculously interesting young artist and scholar, Jessica Draper. Jessica is a South African printmaker from Pietermaritzburg, who is currently doing a practice-based doctorate at the University of Oxford. Both her artistic practice and her written research explore the use of African identities and symbols by white South African artists since the end of apartheid. Giving her no other parameters, I asked her to write a few words about something (anything!) that she finds ridiculously interesting in the world right now. Here’s what she came up with, on South African hiphop group Die Antwoord:

Die Antwoord is a hip-hop outfit who have recently taken South Africa by storm, and are slowly gaining international acclaim as well. The Cape Town based group consists of three members, “zef rap master NINJA, fre$ futuristik rich bitch ¥O-LANDI VI$$ER and the mysterious beat monster DJ HI-TEK”. Each of these members assumes a stage persona based on an exaggerated Afrikaans stereotype. The singer, ‘NINJA’ classifies the band as “a futuristic rap-rave crew from South Africa who represent a fresh new style called ZEF.

Members of Die Antwoord pose in front of black and white graffiti

South African hiphop group Die Antwoord

Although the commercial success of their work is mainly through the popular music industry, Die Antwoord (Afrikaans for the “The Answer”) is being categorized more and more in terms of conceptual art. The redefinition of South African values after the demise of the separatist apartheid regime has led to a socio-political climate in which South Africans are attempting to renegotiate their identities. This state of uncertainty is somewhat heightened for Afrikaans people because the institutional segregation that marked the beginning of the regime was originally justified as a means of protecting Afrikaans culture.

Members of Die Antwoord pose with stuffed leopard and zebra skin rug.

South African hiphip outfit Die Antwoord (Image: artist website)

Die Antwoord are, in one sense, providing a platform for the rebuilding of pride, as they glamorize and transport the traditional ‘Afrikaansisms’ from old, outdated and shaming, to fresh, new and trendy. However, not everyone agrees with this sentiment. Some people feel that Die Antwoord are mocking Afrikaans culture, and presenting South Africans as non-progressive, foul-mouthed and tasteless. This conceptual collaboration unapologetically appropriates and then embodies stereotypes that the majority of South African society is working hard to shatter. Perhaps in this way they offer some (brief) relief from the epidemic white guilt. Does this make them genius revolutionaries, or crass and antagonizing? Much of their appeal relies on the thin line between love and hate, with a dash of morbid fascination. Public response tends to lie somewhere in the realm of “Stop it, I like it”.

If you ask me, the group spied a gap in the industry and claimed it, successfully. Personally, I hate their music. So much so that I can’t get it out of my head.”

//

Thank you so much to Jessica! What do you think of the Die Antwoord’s music and the identities they’ve adopted?

(All images from the Die Antwoord website.)

Elsewhere on the Museum of Ridiculously Interesting Things:

James Mollison, The Disciples series: Take That concert, MEN Arena, Manchester, 5 May 2006.

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5 thoughts on “GUEST POST: Jessica Draper on Die Antwoord

  1. Does anyone remember the Sex Pistols?
    In your face, arty, tongue in cheek humour and a bit of current social issues.
    An older stoic way of living not really meshing with the younger generation.

    Die Antwoord have the same “I hate it so much I like it” about them.
    They are one of my favourite African bands.

  2. Pingback: Stripping it off and ripping it off: Christian Thompson’s Emotional Striptease | The Museum of Ridiculously Interesting Things

  3. Pingback: The Disciples: James Mollison’s portraits of music fans | The Museum of Ridiculously Interesting Things

  4. ‘Pretty wise’…I have only recently been introduced to Die Antwoord & was very taken by them. With so many unoriginal bad carbon copies of carbon copies ,I really did find them to be very fun & fresh. I enjoy their wit immensely! Good luck to them & South Africa.

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